The idea before the assets.
Purifoy Studio helps brands define what a campaign should say, how it should feel, and what the creative needs to become before production begins.
01
INVESTMENT
$3,500–$5,000+
Campaign Concept & Direction
For a launch that needs a world around it.
A full creative engagement for brands launching a product, collection, or new chapter. Purifoy Studio develops the central campaign concept, the visual language, and the creative system that gives the launch a recognizable point of view, then helps your team carry it through production.
TYPICALLY INCLUDES
Discovery
Campaign concept and creative territory
Visual direction for photography, styling, and art direction
Messaging direction
Campaign presentation
Guidance through production
Scope is shaped to each project.
02
STARTING AT
$1,500
Concept Sprint
Find the direction before you build the campaign.
A focused engagement that turns an early brief into one clear creative territory, for teams that need the idea before they commit to production.
USEFUL FOR
Early campaign planning
Shoot preparation
Internal pitches
Founder-led brands with a strong product and an unclear direction
03
FROM
$750
Creative Advisory
A senior creative perspective when you need one.
For founders and teams with work already in motion who need an experienced outside view: to sharpen the idea, find what isn't working, and decide the right next move.
USEFUL FOR
Campaign and deck reviews
Shoot direction feedback
Launch problem solving
Visual consistency across a campaign
A good fit when—
You have a real product, launch, collection, or campaign in motion.
You want more than a set of attractive assets.
You value a strong creative point of view.
You need everyone involved to know what they're building toward.
Probably not the right fit when—
You only need production of assets that are already decided.
You're mainly looking for the lowest-cost execution partner.
You need ongoing, open-ended design requests.
How an engagement runs.
01
Understand
A working session on the product, audience, objectives, and constraints: launch date, budget, channels, and who needs to sign off.
02
Find the idea
Creative territories are developed and pressure-tested, then narrowed to the one the campaign will own.
03
Build the world
The idea becomes a visual language: imagery, tone, styling, and how it works across formats.
04
Direct the execution
Direction your photographer, designers, and team can build from, with involvement through production.
The idea before the assets
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The idea before the assets —
Questions
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Growing premium consumer brands in beauty, skincare, fragrance, wellness, fashion, accessories, footwear, lifestyle, and hospitality, usually with something specific to launch.
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The studio develops the concept and direction and stays involved through execution, guiding your photographer, designers, and internal team. Production itself is handled by your team or by specialists I can recommend.
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Yes. Most engagements are built to make an existing team more effective, not to replace it.
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Choose "Not sure yet" on the inquiry form. We'll work it out on the first call.
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For a full campaign, ideally six to ten weeks before production. A Concept Sprint or Advisory can often start sooner.
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Yes. Most of the work happens remotely, and I can be on set for New York productions.
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I review every inquiry and reply within two business days. If it looks like a fit, we'll set up a short call to talk through scope and timing.
Have a project in motion?
Tell me what you're launching. I'll tell you how I can help.